“I think it’s unfair to draw a direct parallel between the kind of organized fake news industry we saw in the lead up to the US elections and what happens in India,” said the social media strategist of a prominent political party in Delhi who did not wish to be named. “Our problem is WhatsApp, because it’s fast, simple, and much more intimate compared to Facebook. There’s more incentive for perpetrators of misinformation in India to distribute it over WhatsApp than Facebook because the chances of having real-world impact through WhatsApp are higher.”

Source: Buzzfeed

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